J. Walker Smith
Author
Pub. Date
c2007
Summary
Generation Ageless-an authoritative and eye-opening look at the past, present, and future of Baby Boomers
Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually...